摘要 Wi-Fi and hotspots have become commonplace; however, resistance to paying for access remains high. Over the last 12 months hotspot operators have gone through some profound changes to survive in a market where demand increases while willingness to pay for the service decreases. 2008 hotspot market includes the following:
- End-user data on how and where the service is used.
- End-user data around willingness to pay for hotspot services.
- Supply-side analysis on how operators are changing their business strategies.
- Global forecasts for hotspot venues and access revenues.
目录及图表
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Executive Summary
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Introduction
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Methodology
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Changes With Users
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Changes in Use
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Changes in Paying
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Changes With Service Providers
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Increased Bundling
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Amenity Service
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Advertising
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Expanded Service Offerings
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Market Consolidation
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The Return of In-Flight Access
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Forecasts
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Related In-Stat Reports
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List of Tables
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Table 1. Global Hotspot Forecast, 2007 Through 2012
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Table 2. Global Hotspot Forecast by Region, 2007 Through 2012
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Table 3. Global Hotspot Deployment Forecast by Venue, 2007 Through 2012
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Table 4. Global Hotspot Access Revenues (US$ in Millions), 2007 Through 2012
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List of Figures
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Figure 1. Global Forecast for Hotspot Deployments, 2007 Through 2012
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Figure 2. Past Experience With Public Wi-Fi Hotspots
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Figure 3. Frequency of Hotspot Use
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Figure 4. Reasons for Using a Hotspot
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Figure 5. When Have/Would Respondents Use a Public Hotspot
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Figure 6. Where Respondents Have Previously Used Hotspots
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Figure 7. Devices Respondents Have Previously Used to Access Public Hotspots
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Figure 8. Barriers to Using Public Hotspots
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Figure 9. Expectations for Future Hotspot Use
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Figure 10. Reasons for Expected Increase Use
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Figure 11. Types of Previously Used Hotspots—Free vs. Fee
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Figure 12. Free Hotspot Access Influence on Venue Selection
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Figure 13. Willingness to Pay for Hotspot Access
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Figure 14. Amount Willing to Pay for One 24-hour Hotspot Session
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Figure 15. Amount Willing to Pay for Monthly Hotspot Service—Business Use
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Figure 16. Amount Willing to Pay for Monthly Hotspot Service—Personal Use
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Figure 17. Features/Applications That Would Persuade You to Pay for Hotspot Access
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Figure 18. Does Your Company Have Hotspot Service Subscription
