2019-2020年4月天猫平台护肤品销售额及市占率情况

品牌

10月同比

11月同比

12月同比

1月同比

2月同比

3月同比

4月同比

4月市占率

国际品牌

L‘oreal/欧莱雅

19%

135%

33%

86%

98%

59%

38%

3%

SK-II

126%

167%

38%

64%

35%

178%

114%

60%

Olay/玉兰油

-42%

62%

41%

47%

79%

33%

-19%

1%

La Mer/海蓝之谜

195%

308%

126%

59%

87%

236%

266%

1.12%

国内品牌

One Leaf/一叶子

74%

70%

147%

69%

402%

239%

308%

2%

玉泽

162.23%

84.50%

353.49%

165.29%

613.61%

553.38%

1171%

1.47%

薇诺娜

63%

9%

91%

31%

138%

102%

168%

1%

Chando/自然堂

69.91%

32.33%

61.04%

8.89%

48%

80%

40%

1.37%

Kans/韩束

12%

-1%

114%

42%

211%

190%

237%

1%

Proya/珀莱雅

-0.72%

-9.79%

-7.77%

-22.74%

-10%

46%

28%

1.12%

HomefacialPro

14%

57%

68%

48%

45%

74%

44%

1%